Advertising
This is a mirrored zone from the cenoura/awesome-ads repository. Part of the Awesome list collection.
Concepts and Fundamentals
2_ENTRIES- What does an Ad Server does and how can you benefit from it?
Explain what an Ad Server do and how it can benefit your business.
- What is an Ad Server
Explain what an Ad Server is, Publisher vs Advertiser, why have one ad server.
Best Practices
1_ENTRIES- Coalition for Better Ads
A group of companies (Google, Facebook, etc) that publish research about how to improve the online consumer ad experience and defined some standards.
Ad Managers / Ad Servers / Platforms
5_ENTRIES- Adform
Advertising platform.
- Adzerk
Ad serving APIs to build and scale server-side ad platforms.
- Google Display & Video 360 (a.k.a DV360 / formerly DoubleClick Bid Manager)
Integrated tool that helps creative, data, and media teams work together to execute end-to-end campaigns.
- Smart AdServer
Ad Server.
Google Ad Manager
6_ENTRIES- About Ad Manager and Ad Exchange
Info about Google Ad Manager and Ad Exchange.
- Common problems / Troubleshooting
How to solve common problems / issues with Google Ad Manager.
- Google Ad Manager Fundamentals
Google Academy videos about Ad Manager (you should login to see the videos).
- Help center
Google Ad Manager Help Center.
- Release notes (2019)
2019 Google Ad Manager releases archive.
- Setup guide
Guide to set up Google Ad Manager.
Facebook / Instagram
1_ENTRIES- Facebook Blueprint
Online training for Advertising on Facebook and Instagram.
Programmatic
1_ENTRIES- Google Ads Academy: Programmatic
Google Academy videos about Programmatic (you should login to see the videos).
Header Bidding (HB)
2_ENTRIES- Beginner's Guide to Header Bidding
Complete guide to understand HB, why it's important, how does it work.
- What is Header Bidding by Prebid
Guide about HB from the most used library to implement it.
Prebid
5_ENTRIES- Prebid
Website of the most used library to implement HB.
- Prebid for AdOps
Prebid Guide to AdOps.
- Prebid for Developers
Prebid Guide to Developers.
- Google Ad Manager + Prebid.js
How to setup Prebid.js with Google Ad Manager.
- Smart Ad Server + Prebid.js
How to set up Prebid.js with Smart Ad Server.
Prebid Libraries / Tools
1_ENTRIES- Prebid + GAM setup tool
An automated line item generator for Prebid.js and Google Ad Manager.
Newsletters
3_ENTRIES- AdProfs
This week in ad tech - one email per week, 5 min read.
- Business News from Facebook
Latest updates, marketing trends and advertising tips from Facebook.
- Happy Friday by Simon J. Harris
Ad tech info curated by @SimonJHarris.