Advertising

Explain what an Ad Server do and how it can benefit your business.

Explain what an Ad Server is, Publisher vs Advertiser, why have one ad server.

A group of companies (Google, Facebook, etc) that publish research about how to improve the online consumer ad experience and defined some standards.

Advertising platform.

Ad serving APIs to build and scale server-side ad platforms.

Integrated tool that helps creative, data, and media teams work together to execute end-to-end campaigns.

Ad Server.

Info about Google Ad Manager and Ad Exchange.

How to solve common problems / issues with Google Ad Manager.

Google Academy videos about Ad Manager (you should login to see the videos).

Google Ad Manager Help Center.

2019 Google Ad Manager releases archive.

Guide to set up Google Ad Manager.

Online training for Advertising on Facebook and Instagram.

Google Academy videos about Programmatic (you should login to see the videos).

Complete guide to understand HB, why it's important, how does it work.

Guide about HB from the most used library to implement it.

Website of the most used library to implement HB.

Prebid Guide to AdOps.

Prebid Guide to Developers.

How to setup Prebid.js with Google Ad Manager.

How to set up Prebid.js with Smart Ad Server.

An automated line item generator for Prebid.js and Google Ad Manager.

This week in ad tech - one email per week, 5 min read.

Latest updates, marketing trends and advertising tips from Facebook.

Ad tech info curated by @SimonJHarris.